Substack

Category

Newsletters

Overview

Newsletters are a low-friction way for prospects to follow your thinking before they’re ready to talk. But most teams don’t know who’s reading, what’s resonating, or when interest peaks. Clearcue tracks behavior across your Substack so you can turn quiet followers into real pipeline.


From actions like clicking links to return visits and long read times, we surface what matters so you don’t miss a warm lead hiding in plain sight.


How it works

Clearcue connects to your Substack and pulls in reader behavior from email newsletters and post interactions. Once set up, we track opens, link clicks, scroll activity, and repeat reads across issues, tying it back to known subscribers whenever possible.


We identify which companies are reading consistently, what topics they care about, and how their engagement changes over time. If someone clicks multiple links, revisits your archive, or reads several issues in a row, Clearcue logs that activity and adds it to the signal feed.


This helps your team see which prospects are warming up, how interest is building, and when it's time to take action. You get the context to reach out with the right message at the right time.


Subscribed to newsletter

Funnel stages

Awareness

Intent strenght

Medium

Medium

Medium

Opened multiple issues of the newsletter

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Clicked on a link in the newsletter

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Clicked the same link multiple times

Funnel stages

Consideration

Conversion

Intent strenght

High

High

High

Forwarded or shared the newsletter

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Left a comment or reply on an issue

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Referred others using Substack referral link

Funnel stages

Consideration

Conversion

Retention

Intent strenght

High

High

High

Upgraded to a paid subscription

Funnel stages

Conversion

Intent strenght

High

High

High

Repeatedly opens newsletters but never clicks

Funnel stages

Awareness

Intent strenght

Low

Low

Low

Came from newsletter to the website and viewed key pages

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Subscribed after visiting your website

Funnel stages

Awareness

Consideration

Intent strenght

Medium

Medium

Medium

Multiple subscribers from the same company

Funnel stages

Consideration

Conversion

Intent strenght

High

High

High

Multiple people from the same company reading the same issue

Funnel stages

Consideration

Conversion

Intent strenght

High

High

High

New subscriber comes from a company with prior engagement history

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Subscriber engages with multiple past issues

Funnel stages

Consideration

Conversion

Intent strenght

High

High

High

Unsubscribed, then re-subscribed later

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Clicks newsletter CTA immediately after issue is sent

Funnel stages

Consideration

Conversion

Intent strenght

High

High

High

Views issue from multiple devices

Funnel stages

Consideration

Intent strenght

Medium

Medium

Medium

Opens newsletter after a long period of inactivity

Funnel stages

Awareness

Consideration

Intent strenght

Medium

Medium

Medium

Subscriber who never clicked before suddenly engages with buyer-focused content

Funnel stages

Consideration

Conversion

Intent strenght

High

High

High

Reading multiple issues in one session

Funnel stages

Consideration

Conversion

Intent strenght

Medium

Medium

Medium

Signal name

Signal type

Funnel stages

Intent strenght

Subscribed to newsletter

Awareness

Medium

Opened multiple issues of the newsletter

Consideration

Medium

Clicked on a link in the newsletter

Consideration

Medium

Clicked the same link multiple times

Consideration

Conversion

High

Forwarded or shared the newsletter

Consideration

Medium

Left a comment or reply on an issue

Consideration

Medium

Referred others using Substack referral link

Consideration

Conversion

Retention

High

Upgraded to a paid subscription

Conversion

High

Repeatedly opens newsletters but never clicks

Awareness

Low

Came from newsletter to the website and viewed key pages

Consideration

Medium

Subscribed after visiting your website

Awareness

Consideration

Medium

Multiple subscribers from the same company

Consideration

Conversion

High

Multiple people from the same company reading the same issue

Consideration

Conversion

High

New subscriber comes from a company with prior engagement history

Consideration

Medium

Subscriber engages with multiple past issues

Consideration

Conversion

High

Unsubscribed, then re-subscribed later

Consideration

Medium

Clicks newsletter CTA immediately after issue is sent

Consideration

Conversion

High

Views issue from multiple devices

Consideration

Medium

Opens newsletter after a long period of inactivity

Awareness

Consideration

Medium

Subscriber who never clicked before suddenly engages with buyer-focused content

Consideration

Conversion

High

Reading multiple issues in one session

Consideration

Conversion

Medium